Our History
The beginning ...
In 1995 snoring became the culprit blamed for a series of maladies. Hypertension, sleeplessness. Abnormal behavior and obesity.
The Med Gen answer, Snorenz®. A unique blend of natural oils and vitamins in a patent protected Liposome formulation, designed for the relief of the noise commonly referred to as snoring. In the past decade the company has sold over 7,000,000 bottles, helping quiet the noise in bedrooms across the world.
In 1996 Med Gen went public, raising $1,000,000 that together with investments from the founders, was spent for further research and development marketing and advertising expenses. In 2001 Albertson's, Osco Drug, Savon Drug and Acme Supermarket, all divisions of American Stores (Boise, Idaho) placed their first order for Snorenz® and for the first time Med Gen entered the world of major retail sales.
In 2002 through 2004, further expansion into retail was evidenced by placements in Wal-Mart, Eckerd, CVS , Walgreen, K-Mart, Rite-Aid, Brooks Pharmacies, Meijers and Cardinal, Kinray, and McKesson, major distributors that service both these chains and bevy of smaller stores.
In 2003 Med Gen's revenues peaked at $3,000,000 for Snorenz®, and R&D was started on its second brand, Good Nights Sleep®.
2004 Good Nights Sleep® entered retail on the shelves of Albertson's stores and CVS , but because of a lack of capital, could not be promoted properly. However, the product is growing in popularity and is being sold on company web sites. Good Nights Sleep® still remains the only liquid spray sleep-aid in a $1.5 billion marketplace.
2005 Med Gen's management recognizes that selling at retail proves to be a burden unsupportable with their capital resources and reverses its marketing orientation, selling Direct Response TV (DRTV) and begins its Internet rebuilding, aiming to build sales with DTC (Direct to Consumer) projects. 2005 Management makes banking arrangement with investment group to provide capital for the new business plan. During this period, the company raised over $7 million to build its marketing programs and produce and test several TV and Radio shows.
2006 Med Gen introduces Un-Diet™ System. Using its proprietary STW delivery system, Med Gen enters the $70 billion weight loss market, attacking the worldwide obesity epidemic with a system of three designer products focused to get the weight off.. Quickly, and promising to Keep it off! Coordinating the launch of the brand, Med Gen's new web site, www.undietsystem.com beacons all to visit.
In 2006, management forms a financial services division to create an additional revenue stream, lending additional financial support to its growing product lines and lessening the need for additional borrowings and further dilution of its shares. Part of the $1.2 million in revenue produced by this division was used to develop the company’s newest product FabULust™.
... And the Future
A regimen of continuity.... Med Gen has spent millions of dollars creating products that address the most important health problems existing today and a like amount in research dollars to develop products for the future. Our dedication to the health and wellness of all is our number one priority. The creation of OTC products that bring satisfying results to the user is a serious business. Med Gen is on the cusp of developing products using proprietary technologies that are sure to make life a lot easier and healthier. After all, that's what we're all about.. Creating innovative products for a healthy lifestyle.
Creating products that have worldwide markets is by design. In doing so, management is taking advantage of the worldwide reach of its new base, the Internet. An estimated $138,000,000 of products is sold daily. Connecting to this market can expose Med Gen's unique products to the Worlds population, faster, more efficiently and less costly.
We point with pride to our senior management, with an average age of 59 and better than 40 years of experience in running “start-ups” and public companies. Med Gen is sure to grow in many directions having the potential to reward all its 3,000 shareholders.
Med Gen, is a multi-faceted company, capable of designing and marketing products for a healthy lifestyle, while at the same time able to teach others the finesse in navigating the business of being a public company.