- August 1, 2008
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- June 2, 2008
- April 1, 2008
- March 17, 2008
- February 27, 2008
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- February 1, 2008
- January 14, 2008
- December 31, 2007
- December 14, 2007
- October 17, 2007
- September 24, 2007
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Chairman's Letter
March 17, 2008
Letter from the Chairman
Our recently instituted marketing programs are moving at a breathtaking pace and with lots of good news to fill this page.
Let’s start with the recent spate of TV commercials featuring Snorenz®; while I cannot report exact sales numbers at this time (they will be reported in our March Quarterly), it is evident that we have a winner here. We expect to put substantial capital behind this commercial and continue airing during the months of March and April.
Our CigarHolder™ is moving well with advertising in Fortune® and Money® magazines, so much so, that we are using these same ads that will be published in selected major “smokers” magazines and periodicals. In addition, we have started e-mail advertising programs, the potential are enormous I am told, but we will wait until we have real numbers to report.
Painenz®, our rub on pain reliever, which was knocked off by the manufacturer of Head On®, is ready to go. We have been testing this product with airings by Home Shopping Group during this past year. We are now moving these commercials to InfoWorx, our partners in the Snorenz® promotions and we expect good results, imitating their excellent results with Snorenz®.
Fab U Lust™ has been featured in Hustler® and other smaller magazines to test the demand. What we now know is we have a winner. But, surprisingly we have determined that although the product is used by females, almost 60% of the purchases so far are male. We have made some minor changes and we have decided to air a TV commercial, recently completed, on over 3500 Adult Entertainment stations. We will also seek space in Playboy, Playgirl, Esquire and other magazines. Also, reported earlier, Sunset Thomas (our Spokesperson) is featuring our product in a movie that she is making in conjunction with Hustler®. All this is very exciting stuff.
The biggest news of all was reported in a recent News Release…..It’s about Russia. I must tell you that this project can be enormous for the sales of Snorenz® and Painenz®.
Overseas we are enjoying steady growth with sales growing in Australia and New Zeeland. Their TGA ( equivalent to our FDA) has required us to make re-certifications since their rules have changed. We are busy at work complying with this rules change enabling us to keep shipping our product without interruption. This sort of problem is a part of shipping into the international markets. It is also very costly.
As you read this latest piece, it should be obvious that things, operationally, are very positive. As for the negatives…Well, there just simply is none! Oh, by the way, I have just learned that our internet sales have more than doubled as a result of all this activity.
My Best Regards ,
Paul B. Kravitz
Chairman/CEO