Chairman's Letter

May 22, 2007

 

The commercial programs that started in February of this year with the airing of UNDIET® have been completed. We have spent the past 90 days making and testing three commercials with less than desired results. From what we now have learned, the product itself is difficult to explain in a 60 second commercial and while we are pondering our next move with how to “commercialize” UNDIET®, we are moving ahead with the launch of FootFridge® Innersoles.

Staring on June 4th we will begin a “big City” TV airing, concentrating on New York City, Chicago, Philadelphia and/or Boston. Once again we are dealing with a substantial market place that is dominated by Dr Scholes®. FootFridge® has a patented cooling powder sandwiched into the innersole, which brings wearers (athletes included) extreme comfort from the burning and perspiration experienced by many. While we are not producing a new commercial for this product, saving time and money by using the original Australian version, our intentions are to shoot a very powerful commercial using testimony from athletes and diabetics alike.

Our expectations are running high on this product, but once again, testing will allow us the opportunity to better understand our audience and its reaction. We understand the impatience of our Shareholders on producing revenue, but we must take care of how we use our capital resources putting our money behind the winners in our line. Soon after the launch of FootFridge® we will air a commercial featuring Painenz®. Painenz® has won 4 product awards this past year with tests in Handyman, Inc., Health & Wellness, Gardening and PGA Tour. In every case there was a better than 70% approval rating. Lastly, we are now researching the production of ALL NATURALGood Nights Sleep®. The making, airing and testing of these products will take much of the Summer months giving us the potential of a free-for-all during the fall, airing all products or just those that pass our testing procedures.

At the same time, we are working on several new and exciting products that deal with beauty and skin, once again our concentration is on multi-billion-dollar markets. Every new product increases our web/internet visibility, building on the foundation that we have invested in heavily.

With each new product and each new investment we make, our company is building and increasing its value. While not yet recognized by Wall Street, I believe that there will come a time when we will get the market recognition and the valuation we deserve. Like other companies before us that went from penny-stocks to NASDAQ, AMEX and NYSE, we are not without our hopes of reaching those lofty goals.

Have a great summer!

Paul B. Kravitz
Chairman/CEO